History of Two Rabbits (History of Dua Kelinci)
Once upon a time in Surabaya Ho Sie Ak and Lauw Bie Giok and their family ran a small store. One day a peanut farmer appeared asking if they would sell his inshell peanuts. The family looked at the unattractive packaging and wondered, “Why would people buy this product?” Sometime later son Hadi went fishing and thought long and hard about the peanuts. While he was doing this, two fish leapt from the water. “Ah, an omen” he thought being Chinese and somewhat superstitious. When he returned home he got in touch with a designer he knew and asked him to design a logo and packaging for the peanuts that featured the two fish he had seen. “Make something like this”, he said, handing the designer a logo with two rabbits from a Chinese confectionary wrapper.
The designer returned not long after with a picture of two rabbits fishing while sitting on a peanut and two fish jumping out of the water. This became the logo for Sari Gurih, a small roasted peanut repackaging company.
The company began to grow and the two rabbits appeared in more and more stores across the Indonesian archipelago. People came looking for and asking for Sari Gurih peanuts, but not by name. They were asking, “Where can we find the Two Rabbit peanuts?”
Eventually the name Sari Gurih was put aside and the company in 1985 re-launched itself as ‘Dua Kelinci’ which is Indonesian for ‘two rabbits.’
The company continued to grow under its lucky logo. Sons and now owners Mr Ali Arifin and Mr Hadi Sutiono moved into processing peanuts, learning as much as they could about, peanuts, cooking methods and business practice. The centre of operations moved to Pati in Central Java, a region now identified as the heart of Indonesia's roasted peanut industry.
As Dua Kelinci became bigger and more sophisticated it launched new products – flavoured peanuts, sand-grilled peanuts, flour-coated peanuts and flour-based snacks and drinks.
Advanced equipment and modern machinery replaced the manual labour processing of early years. A research and development team was employed, and international quality standards were introduced, and more and more people were employed. Then the company began to export its peanuts ...
The tale of Dua Kelinci is far from over, but it will remain a successful one. As for the two rabbits and the fish, they’re living happily ever after.
Once upon a time in Surabaya Ho Sie Ak and Lauw Bie Giok and their family ran a small store. One day a peanut farmer appeared asking if they would sell his inshell peanuts. The family looked at the unattractive packaging and wondered, “Why would people buy this product?” Sometime later son Hadi went fishing and thought long and hard about the peanuts. While he was doing this, two fish leapt from the water. “Ah, an omen” he thought being Chinese and somewhat superstitious. When he returned home he got in touch with a designer he knew and asked him to design a logo and packaging for the peanuts that featured the two fish he had seen. “Make something like this”, he said, handing the designer a logo with two rabbits from a Chinese confectionary wrapper.
The designer returned not long after with a picture of two rabbits fishing while sitting on a peanut and two fish jumping out of the water. This became the logo for Sari Gurih, a small roasted peanut repackaging company.
The company began to grow and the two rabbits appeared in more and more stores across the Indonesian archipelago. People came looking for and asking for Sari Gurih peanuts, but not by name. They were asking, “Where can we find the Two Rabbit peanuts?”
Eventually the name Sari Gurih was put aside and the company in 1985 re-launched itself as ‘Dua Kelinci’ which is Indonesian for ‘two rabbits.’
The company continued to grow under its lucky logo. Sons and now owners Mr Ali Arifin and Mr Hadi Sutiono moved into processing peanuts, learning as much as they could about, peanuts, cooking methods and business practice. The centre of operations moved to Pati in Central Java, a region now identified as the heart of Indonesia's roasted peanut industry.
As Dua Kelinci became bigger and more sophisticated it launched new products – flavoured peanuts, sand-grilled peanuts, flour-coated peanuts and flour-based snacks and drinks.
Advanced equipment and modern machinery replaced the manual labour processing of early years. A research and development team was employed, and international quality standards were introduced, and more and more people were employed. Then the company began to export its peanuts ...
The tale of Dua Kelinci is far from over, but it will remain a successful one. As for the two rabbits and the fish, they’re living happily ever after.
Our People at Dua Kelinci
The success of Dua Kelinci is attributed to the people who work for it at all levels of the organisation and the quality of its relationships with distributors and suppliers.
Dua Kelinci owners, directors and brothers Hadi Sutiono and Ali Arifin have created an organizational culture that values its people beyond all else.
Several thousand people work at the factory in Pati and its branch offices in Jakarta and Surabaya. For many it is a family affair, with husbands and wives, sisters, and parents working at the plant. Eighty per cent of employees are women.
The success of Dua Kelinci is attributed to the people who work for it at all levels of the organisation and the quality of its relationships with distributors and suppliers.
Dua Kelinci owners, directors and brothers Hadi Sutiono and Ali Arifin have created an organizational culture that values its people beyond all else.
Several thousand people work at the factory in Pati and its branch offices in Jakarta and Surabaya. For many it is a family affair, with husbands and wives, sisters, and parents working at the plant. Eighty per cent of employees are women.
Careers at PT Dua Kelinci in February 2012
Join Us !
For job positioning as follows :
KEY ACCOUNT MANAGER ( KAM ) - Jakarta
General Requirements:
- Age 25-35 years
- Minimal S1
- Analytical thinking
- Mastering MS. Office
- Work experience in their field at least 2 years
- Mastering Modern Trade business, relationship with the Key Account
- Having Sim A
- Willing to travel out of town service
- Based in Jakarta
LOGISTIC MANAGER ( LM ) - Jakarta
General Requirements:
General Requirements:
- Age 30-45 years
- Minimal S1
- Analytical thinking
- Mastering MS. Office
- Mastering of warehouse management
- Work experience in their field at least 5 years
- Has a network of transporters
- Having SIM A
- Willing to travel out of town service
- Based in Jakarta
HEAD OF AREA ( HOA ) - Berbagai Unit Kerja di Indonesia
General Requirements:
- Age 25-35 years
- Minimal S1
- Analytical thinking
- Mastering MS. Office
- Work experience in their field at least 2 years
- Mastering Sales Operational System General Trade & Modern Trade
- Having SIM A
- Mastering the area
- Willing to travel out of town service
- Willing to be placed in the area around Indonesia
- Based in provinces and major districts in Indonesia
APPLICATION SUPPORT OFFICER ( ASO ) - Berbagai Unit Kerja di Indonesia
General Requirements:
General Requirements:
- Age 25-35 years
- Minimal S1
- Mastering MS. Office
- Analytical thinking
- Mastering the system installation and user training
- Having SIM C
- Willing to travel out of town service
- Based in provinces and major districts in Indonesia
SALES PLANNING OFFICER ( SPO ) - Berbagai Unit Kerja di Indonesia
General Requirements:
- Age 25-35 years
- Minimal S1
- Analytical thinking
- Mastering MS. Office
- Mastering sales management planning
- Having SIM C
- Willing to travel out of town service
- Based provinces and major districts in Indonesia
Applying Process
For qualified candidates can send cover letter and CV to Human Resources Department of the company refer to PT Dua Kelinci recruitment
Please addressed your complete resume as it explained above to the following address :
hrd@dk-peanuts.com
